Collapsing New Buildings

Those who are responsible for publicizing the opening of the world's tallest building, the Burj Dubai (nee Khalifa), seem intent on recreating the iconography of a more terrifying event involving tall buildings.

Example 1., the fireworks at the opening ceremony which to all intents and purposes turned the building into a fireball:


And now there are skydivers jumping off the top of the building (example 2.); recreating another image with uncomfortable connotations.



I am not for moment suggesting this is intentional, but it is unfortunate.