Those who are responsible for publicizing the opening of the world's tallest building, the Burj Dubai (nee Khalifa), seem intent on recreating the iconography of a more terrifying event involving tall buildings.
Example 1., the fireworks at the opening ceremony which to all intents and purposes turned the building into a fireball:
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And now there are skydivers jumping off the top of the building (example 2.); recreating another image with uncomfortable connotations.
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I am not for moment suggesting this is intentional, but it is unfortunate.